How/Why To Advertise Your Youtube Channel

Right now you are probably looking at some one else's Youtube account wondering how they have so many views for such dull content, or how they got so popular so fast when you had very catchy content and a good name and published your video on every site you could with little to no results! Well it is simple; advertising on Youtube is very inexpensive and efficient. I used my personal account to show you how easy it is.

Above is a list I got from Youtube "analytic's" analyzing my video "sacrifice". The top row shows the views from 3 days of advertising on Youtube, over 700 views, granted there is a delay so it is closer to 900. You can see the rest of the views from out side sources were shameful. I am on every web site there is to socialize and promote on. I've even written about promoting your self as a writer, model, or musician; yet all my views come right from home base. Youtube is now partnered with Google, making it the number one place to go for anything, even compared to the yellow pages. What companies don't realize yet is that Youtube is the new marketing frontier for up coming businesses, not only for advertising but just to talk about what you do and get people interested in your work. The 10 dollar test Go to your video under tab "video manager" next to your name in the top right corner. next to the edit button is a drop down menu with the option "promote". A pop up window appears and you are given an option for a budget and a limit to how long to keep that budget. What you need to know is that Google makes bids on views based on demographics and bought bandwidth from ISP's. So I set my budget at 10$ and let it run for 7 days, leaving all restrictions off; meaning I did not set it to only run in one area to one type of person. Its important to understand if you do that, it will not increase your popularity in one area, only lessen your chances of being seen. Your daily budget is capped at 1.45 roughly by their estimate. Instantly though they may bid 35$ on 900 views and not charge you for it! You keep your budget, even if they go over it.

This is a list of all my videos, in particular watch "sacrifice" and "1 year old plays guitar like a pro" and how different the view counts are. "Sacrifice" was 3 days old and on the 10$ budget, and "1 year old plays guitar" is a year old and not being advertised.

I can see the difference Youtube is making in my progress on analytic's and decide to add "1 year old plays guitar like a pro" to another ad plan. You can customize plans to different marketing strategies, this time what was different than my last video was, I changed the way the ad looked and with in one day noticed a huge response.

You would think my one year old playing guitar would have been viral after a year, after all I dressed up like a space cowboy once and got 1500 hits in the year. What makes or breaks your audience is your ability to find them. They can't rely on the refresh button to bring your video out of the millions to their front page. Nor can you rely on them to share it with their friends! Strategy I touched shortly on how changing settings with your ad can make a huge difference. You can set up several campaigns in Google's Adwords, either for one video that you desperately want to advertise, or for multiple videos with different audiences. Whats even cooler about it all, it that you can duplicate the process and if you got great results with your video the first time, chances are you'll do better with the video sequel, sent to all the people that loved it the first time and then new customers as well. If you do by chance only have the one video, then take your budget and split it into multiple campaigns, wait a few days and watch the trends. If one of them does much better than the others, then it might be good to put all your budget into that one campaign. For instance, I noticed most of the people that see my add in a streaming video before their own video, don't click on it. So for me, since my videos are not ads for businesses, it is more beneficial to un-check that option in the settings like below.

Another way to track what your doing is the retention graph made by Youtube, also accessible under "video manager". It shows you when in your video people are dropping out so you know where you are going wrong. This is a good example because I have no intro, no catchy theme song or title entrance, and the views show it. On my video with Aiden playing guitar, 77% of the viewers stay for the whole thing, less than 50 with Sacrifice.

If you are having trouble setting up your accounts just follow me on twitter and send me a tweet. I promise I enjoy helping out. Google is by far going to be the greatest tool you have for your business, and personal lives. So sign up for Gmail, get your Adsence and Adword accounts going, and enjoy my videos while you're at it, because you're just happy to have seen the way to fame and want to return the favor, right? : ) All my links are on the top right of my blog. Hope to hear from you soon! Also feel free to leave a video q&a on my Youtube, I love to respond to those! have a good one! -Roy Stanley